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Questions: What Is The Existing Communication Process Practiced In Coca Cola? What Are The Various Steps Taken By Coca-Cola To Maintain Effective Communication Channel? Are The Strategies Effective? What Can The Organization Do To Have A Better Communication Strategy? What Are The Problem Areas Of Coca-Cola? What Will Be The Most Effective Strategies That Could Be Suggested To Coca-Cola? Answers: Introducation Communication is the key element that makes the operations of any organization run smoothly. Every process in an organization requires proper communication Channel. For achieving the goals it is very important to see the effectiveness of the communication process of the organization. Often the problem in the communication channel causes a lot of dissatisfaction between the employees and the customers. Coca-Cola is an American company for non- alcoholic beverages, concentrates and syrups. The company manufactures retails and even does the marketing of the products of Coca-Cola. The head quarter of Coca-cola is in Atlanta, Georgia. Coca-Cola acquired a few companies like the minute maid, Thumbs up and Barq. James Queinecy is the Chief Executive Officer of Coca-cola. The communication channel of the organization is not strong and it has been creating a number of issues. Research Aims Coca cola is an old and well renowned brand, but less is known about the communication strategy that is being used by Coca-cola. The aim is the research is to study the existing communication strategies of Coca-cola. The readers will know about the methods and steps taken by Coca-Cola to maintain an effective communication channel with its employees, suppliers, public, customers and all the stakeholders. Whether there is any requirement for improvising the present communication channel. The research will let the readers know about the different strategies that will be helpful for the organization to have an effective communication channel. Problem Statement Coca-cola is facing a very tough competition from its industry rivals. The strategies of the company do not seem to have been influential. The communication channel to communicate with the public and the customers are not effective enough. The sales of the organization are dropping and it is being suspected that the reason is that company is not being able to communicate effectively with its customers and public. The communication strategies that are used by the organization are not effective. Rationale of the study There are serious issues with the communication methods used by the company, a proper research is needed to be conducted to find out the various problem areas. After identifying the problem through research the solutions are also required to be found out. The communication problem of company calls for the need of implementing certain strategies that will be helpful for strengthening the process of the company. The reason the research was conducted because there was a need for identifying the issues with the organization so that effective measurers can be taken so that all the communication issues of the organization can be resolved (Best Kahn, 2014). The research hypothesis is that effectiveness of any organization to a great extent depends upon the communication channel and the strategies that the company implements. Organizations where there is good and effective communication channel and the process is also excellent, that organization shows positive results. Coca-Cola is an example where the communication is not effective and hence there are issues in the operational as well as marketing process of the organization. The following report is based on the communication process of Coca-Cola. In the researches Coca-cola has found out certain issues, from the researches it was found out that the communication channel of coca-cola is not very effective. The following report contains a brief discussion on the existing communication process of Coca-Cola. The report also includes discussion on what are the problem areas of Coca-cola, and the strategies that will be most suited for the company for maintain an effective communication channel Coca-Cola is an American company that is headquartered in Atlanta, Georgia and incorporated in Wilmington, Delaware, the company manufactures, maintains retails and does the marketing of non-alcoholic beverages of Coca-cola. The company was invented by a pharmaceutical practitioner in the year, 1886 whose name was John Stith Pemberton in Columbus. The sales of the company are not the way it used to be, serious concerns have been risen regarding the sales of Coca-cola. The main reason behind the poor performance of the organization is considered to be the communication process of the organization which is not that much effective (Kaul, 2014). Communication process of Coca-Cola The communication process used by Coca-Cola is good but there are certain issues that often create problem for the organization especially the there have been instances where the communication with the customers have become the reason for conflict. For maintaining effective communication channel in the organization the organization uses mostly written communication. Employees are communicated about the policies of the organization through circulars, notices, handouts and mails. Video conferencing and other advanced technologies are also used by the organization for conducting long distance meeting and conferences. To communicate with the suppliers the organization mostly uses business letters. Suppliers are also being communicated through phone calls, the orders are given through phone and later confirmed through mail. Coca-Cola communicates with its customers through emails, cold calls and face to face communication is used. Through various press releases Coca-Cola communicates to the public. For advertising and promotional activities the company mostly uses televisions, radios and billboards (Huseman, Lahiff Penrose, 2014). Problems with the existing communication process Coca-Cola mostly uses written communication for its employees, and oral communication is very less used. Written communication is a long process and often one has to wait for feedback to understand that the message was delivered. There is very less face to face interaction with the employees, it is very important to have face to face interaction with the employees. Press releases are not quite often. Advertising strategies that are used by the organization are not effective; the advertisements are not interesting and attractive enough to create the interest of the company. There are too much repetitions and same type of advertisements are shown to the public (Cooper, Schindler Sun, 2016). The media selection for the advertisement is also very less as there is very less use of print media tools for advertising. The company does not use tools like flyers, brochures for advertisements. Which needs to used on regular basis. The promotional activities of the organization are also not very effective. The employees of Coca-Cola since are mostly communicated through written communication there is very less occasions where the employees are motivated or where there morale is boosted. Aggressive marketing strategies are not used like other FMCG companies use. Website of the organization has not been developed and hence it has been ineffective in being the platform for interaction with the public (Munro et al., 2015). Strategies Coca-Cola should also use oral communication at other occasions also and not just during the operations. There are several benefits of oral communication, it is fast and more influencing and one do not have to wait for feedback. More and more face to face interactions should be done so that the problems of the customers are resolved their grievances are heard. The website of Coca-Cola should be improved so that it can be useful for the customers to interact with the organization. The advertising strategies of the company are not effective enough and tools like flyers and brochure should be used more. Aggressive advertising strategies are needed to be implemented. The company needs to use flyers and brochures for interacting with the public and customers; it can be used for both advertising and promotional activities (Chaney Martin, 2013). Press releases should be quite often so that the organization maintains a communication channel with the public as well. Magazines should be used for communicating with public and customers. There has to be more and more use of written communication, while communicating with the public and the customers. The advertisements should be made interesting and the advertising team needs to be more creative while making advertisements. The same theme should not be used for advertising rather new theme can be introduced. It is very important to maintain proper communication with the suppliers as well, the organization needs to communicate to its suppliers on regular basis and try to maintain a healthy communication channel. Newsletters should be given to the regular customers and the organization should focus on maintaining a Customer relationship management. Conclusion It can be concluded that the communication process Coca-Cola needs to be improved. The existing communication process of the company is not effective enough as there were many issues addressed. The organization uses mostly written communication for interacting with the employees but they should also use oral communication. Oral communication saves a lot of time and the feedback in oral communication is also very fast. Communication with customers is very important but it has been observed that advertising strategies of the organization and poor so there is need for implementing proper strategies for advertising. The advertisements are of same theme and they lack creativity, so the company needs to make advertisements that can effectively influence the customers and the public. The public relation activities and the promotional activities are needed to be carried out quite often and then only the organization can have effective communication channel. References Best, J. W., Kahn, J. V. (2014).Research in education. Pearson Higher Ed. Chaney, L., Martin, J. (2013). Intercultural business communication. Pearson Higher Ed. Cooper, D. R., Schindler, P. S., Sun, J. (2016).Business research methods(Vol. 9). New York: McGraw-Hill Irwin. DiSanza, J. R., Legge, N. J. (2016).Business and professional communication: Plans, processes, and performance. Pearson. Huseman, R. C., Lahiff, J. M., Penrose, J. M. (201).Business communication: Strategies and skills. Harcourt School. Johnson-Sheehan, R. (2017). Technical management strategies for today. Pearson. Kaul, A. (2014).Effective business communication. PH0I Learning Pvt. Ltd.. Munro, M., Munro, A., Lemmer, K., Pretorius, M. (2015). Theatre strategies to develop emotional intelligence skills in business communication: An exploratory study.Southern African Business Review,19(2), 1-26.